BEST PRACTICES FOR USING PREDICTIVE ANALYTICS IN PERFORMANCE MARKETING

Just How to Decrease Mobile App Churn With Efficiency Marketing Software ProgramApp spin is a critical organization metric that determines the percentage of customers that stop using an application in an offered duration. A high price of churn can be an indication that individuals are losing interest and turning to rival apps.

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark